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A local SEO audit that ends in a to-do list, not a data dump
Sixty-plus checks across your Google Business Profile, website, citations, reviews, and the three competitors beating you — distilled into a prioritized plan where item #1 is the thing most likely to make your phone ring.
Five layers, one verdict per layer
Most SEO audits are 40 pages because they’re generated by software. Mine are organized around a simple question per layer: is this helping you rank, hurting you, or neutral? Every finding comes with severity, evidence, and the fix.
1. Google Business Profile
Category selection against live SERP data, completeness, photo quality and recency, post activity, Q&A state, review response rate, and policy risks that could trigger a suspension later.
2. Website local signals
Title tags and headings for your money pages, NAP presence and schema markup, location and service page structure, internal linking, mobile experience, and page speed where it’s actually costing you.
3. Citations & data consistency
Your name, address, and phone across the major aggregators and the directories that matter in your industry — every conflict, duplicate, and orphaned listing inventoried.
4. Reviews & reputation
Volume, velocity, rating trend, and keyword content of your reviews compared to the pack leaders — plus whether your review-request process is inside Google’s rules.
5. Competitors
The three businesses holding the Map Pack spots you want: their categories, review velocity, link sources — and which of their advantages you can copy in 90 days.
Free vs. full audit
The free audit $0 covers the highest-impact subset and is genuinely useful on its own. The full audit $199 adds geo-grid rank tracking across your service area, complete citation inventory, page-by-page review, link analysis, and a 90-day roadmap.
Local SEO Audit questions
The free audit covers the highest-impact checks — GBP fundamentals, citation consistency, review profile, and a top-3 competitor comparison. The full audit adds geo-grid rank tracking, complete citation inventory, page-by-page review, link analysis, and a 90-day prioritized roadmap.
No. The audit is a standalone deliverable — some businesses hand it to their existing webmaster or do the fixes in-house. It’s written so a competent generalist can execute most of it.
Business name, city/state, and website URL for the free version. For the full audit, viewer access to Google Business Profile and Search Console so findings use real data instead of estimates.
Start with the free audit.
48-hour turnaround. You keep the findings whether we work together or not.